Often businesses starting out with social media mistakenly think that they need to constantly post, or dive directly into their sales pitch to get themselves noticed. We’ve found that using a strategy of informing potential customers with the intent to interest and engage them, is a much more effective way to build brand awareness.

Posts should reflect interesting aspects about your business, something that customers would like to know about…..conversation starters. Get them engaged and excited to know more. All social media platforms have a way to speak with your audience, so use that opportunity to stand out and show the value of what you have to offer.
Think about what challenges your customers are facing. How have you helped others facing similar problems? Are there solutions that you can provide to these issues? Are there some quick tips you can pass along to answer their questions?

Over time, your audiences will grow and so will your business.